Affinity : Beyond Branding
Martin Goldfarb
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Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
Alan R. (Georgetown University, Washington, DC) Andreasen
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Chasing Youth Culture and Getting it Right : How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Tina Wells
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Get Your Black Belt in Marketing : 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition
Ali Pervez
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Conducting Market Research For International Business
S. Tamer Cavusgil
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Practioner's Guide To Public Relations Research, Measurement And Evaluation
Don Stacks
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Consumer Behavior
Patricia Huddleston
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The Inscrutable Shopper
Stella Minihan
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All You Can Pay : How Companies Use Our Data to Empty Our Wallets
Anna Bernasek
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Design to Survive : 9 Ways an IKEA Approach Can Fix Health Care and Save Lives
Pat Mastors
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Audacity to Spy : How Government, Business & Hackers Rob Us of Privacy
Catherine Nolan
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Will the Real You Please Stand Up : Show Up, Be Authentic, and Prosper in Social Media
Kim Garst
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Will the Real You Please Stand Up : Show Up, Be Authentic, and Prosper in Social Media
Kim Garst
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Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth
Eddie Yoon
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Hearing the Voice of the Customer
Bill Inmon
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How Customers Buy…& Why They Don’t : Mapping and Managing the Buying Journey DNA
Martyn R. Lewis
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Spiritugraphics : The Influence of Faith on Consumption and Why It Matters to Your Brand
Brad Benbow
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Keep Your Customers : How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
Ali Cudby
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How China Sees the World : Insights From China's International Relations Scholars
Huiyun Feng
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Moralising Global Markets : The Creativity of International Business Discourse
Annette Cerne
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