Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands Volume 6
Mark Kingsley
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Coffee's for Closers : The Best Real Life Sales Book You'll Ever Read
Tony Morris
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Supercharging the Customer Experience : How organizational alignment drives performance
Alan Williams
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Remarkable Retail : How to Win & Keep Customers in the Age of Digital Disruption
Steve Dennis
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Cashvertising Online : How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
Drew Eric (Drew Eric Whitman) Whitman
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The Digital Marketing Handbook : Create a simple strategy and grow your business online
Alice Benham
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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Brand You
David Royston-Lee
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Marketing Management
Philip Kotler
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How to Write a Self-Help Book : Successful techniques for creating a guide that transforms your readers’ lives
Ginny Carter
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Buyer First : Grow Your Business with Collaborative Selling
Carole Mahoney
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Day Trading Attention : How to Actually Build Brand and Sales in the New Social Media World
Gary Vaynerchuk
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NanoTech MegaQuake : What Business Must Do Now to Prepare for the Nanontechnology Revolution
Dan Shafer
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Making a Metaverse That Matters : From Snow Crash & Second Life to A Virtual World Worth Fighting For
Wagner James Au
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Customer Communities : Engage and Retain Customers to Build the Future of Your Business
Nick Mehta
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The 90 Day Brand Plan : How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business
Dain Walker
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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The Problems in the Art World : An Artist's A-Z Action Guide
Brainard Carey
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