Branded Entertainment in Korea
Hyunsun Yoon
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A Reader on Audience Development and Cultural Policy
Steven Hadley
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Affect in Organization and Management
Carolyn Hunter
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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The Humachine : AI, Human Virtues, and the Superintelligent Enterprise
Nada R. Sanders
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Risk Management Maturity : A Multidimensional Model
Sylwia (Jagiellonian University, Poland) Bak
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Socratic Dialogue : Voicing Values
Sira Abenoza
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Media Ethics : Cases and Moral Reasoning
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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The Practice of Ethical Leadership : Insights from Psychology and Business in Building an Ethical Bottom Line
Claas Florian Engelke
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