Understanding Service Consumers
Jochen (Nus, S'pore) Wirtz
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Positioning Services In Competitive Markets
Jochen (Nus, S'pore) Wirtz
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Service Marketing Communications
Jochen (Nus, S'pore) Wirtz
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Managing Customer Relationships And Building Loyalty
Jochen (Nus, S'pore) Wirtz
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Designing Complaint Handling And Service Recovery Strategies
Jochen (Nus, S'pore) Wirtz
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