The New Rules of Marketing & PR : How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
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Information Warriors : The Battle for Hearts and Minds in the Middle East
Vyvyan Kinross
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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War, Peace, and Populist Discourse in Ukraine
Olga (National Research University Higher School of Economics, Baysha
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Public Relations For Dummies
Eric Yaverbaum
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Hype Yourself : A no-nonsense PR toolkit for small businesses
Lucy Werner
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Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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A Dictionary of Marketing
Charles Doyle
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Build Your Community : Turn your connections into a powerful online community
Richard Millington
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Brand Yourself : A no-nonsense brand toolkit for small businesses
Lucy Werner
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The PR Bootcamp : Take Your Business from Invisible to Unstoppable
Angelica Malin
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Don't Be Such a Scientist, Second Edition : Talking Substance in an Age of Style
Randy Olson
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Public Relations Strategy
Sandra M, FCIPR PhD (Emeritus Professor (WLBS)) Oliver
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Risk Management Maturity : A Multidimensional Model
Sylwia (Jagiellonian University, Poland) Bak
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Groundswell, Expanded and Revised Edition : Winning in a World Transformed by Social Technologies
Charlene Li
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PR Power: Inside Secrets From the World of Spin
Amanda Barry
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Brilliant PR : Create a PR sensation, whatever your budget, whatever your business
Cathy Bussey
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Crisis Ahead : 101 Ways to Prepare for and Bounce Back From Disasters, Scandals, and Other Emergencies
Edward Segal
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Effective PR: Be Your Own Expert: Teach Yourself
Angela Murray
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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Can We Do That?! : Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Peter Shankman
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