Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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All-American Ads of the 80s
Steven Heller
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Unreasonable Hospitality : The Remarkable Power of Giving People More Than They Expect
Will Guidara
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Mastering the Complex Sale : How to Compete and Win When the Stakes are High!
Jeff Thull
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All-American Ads of the 60s
Steven Heller
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All-American Ads of the 90s
Steven Heller
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Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
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Creative Demons and How to Slay Them
Richard Holman
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Coaching Salespeople into Sales Champions : A Tactical Playbook for Managers and Executives
Keith Rosen
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Craft Beer Design : The Design, Illustration and Branding of Contemporary Breweries
gestalten
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One Million Followers, Updated Edition : How I Built a Massive Social Following in 30 Days
Brendan Kane
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Building Distinctive Brand Assets
Jenni (Research Professor, Research Professor, auUniversity Romaniuk
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
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Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
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Insight Selling : Surprising Research on What Sales Winners Do Differently
Mike Schultz
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Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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The Best Service is No Service : How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price
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Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Robin Lent
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Platform Revolution : How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
Geoffrey G. Parker
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How Brands Become Icons : The Principles of Cultural Branding
D. B. Holt
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Uncommon Service : How to Win by Putting Customers at the Core of Your Business
Frances Frei
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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