Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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How to Sell : Sell anything to anyone
Jo Owen
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Brilliant Customer Service
Debra Stevens
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Creative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision
Dave Trott
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Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Robin Lent
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The Connected Company
Dave Gray
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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The Best Service is No Service : How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price
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Platform Revolution : How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
Geoffrey G. Parker
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The New Model of Selling : Selling to an Unsellable Generation
Jerry Acuff
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Uncommon Service : How to Win by Putting Customers at the Core of Your Business
Frances Frei
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Service Management and Marketing : Managing the Service Profit Logic
Christian (Swedish School of Economics, Helsinki) Gronroos
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Renee Mauborgne
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Public Relations For Dummies
Eric Yaverbaum
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The Qualified Sales Leader : Proven Lessons from a Five Time CRO
John McMahon
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Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Andrew Boulton
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Sense : The book that uses sensory science to make you happier
Russell Jones
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Chief Customer Officer 2.0 : How to Build Your Customer-Driven Growth Engine
Jeanne Bliss
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Endless Referrals, Third Edition
Bob Burg
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Life's A Pitch : What the World's Best Sales People Can Teach Us All
Philip Delves Broughton
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Brilliant Selling
Tom Bird
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For the Culture : The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Marcus Collins
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The Customer Success Professional's Handbook : How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company
Ashvin Vaidyanathan
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Digital Marketing for Businesses in easy steps
Jon Smith
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