Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Strategic Communication : Campaign Planning
James Mahoney
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Fundamentals of Advertising
John Wilmshurst
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Buy This Book : Studies in Advertising and Consumption
Mica Nava
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Advertising Cultures : Gender, Commerce, Creativity
Sean Nixon
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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The Blueprint for Strategic Advertising : How Critical Thinking Builds Successful Campaigns
Margo Berman
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HOW TO PLAN EXHIB
Iain Maitland
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The Advertising Handbook
Sean Brierley
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Persuasion in Advertising
John O'Shaugnessy
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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An Introduction to Social Media Marketing
Alan Charlesworth
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Advertising and Consumer Citizenship : Gender, Images and Rights
Anne M. Cronin
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Advertising : A Cultural Economy
Liz McFall
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Digital Sport Marketing : Concepts, Cases and Conversations
Alan ('Teach' Consultancy, UK) Seymour
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Research Methods and Techniques in Public Relations and Advertising
Bayram Aydin
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Nation Branding : Concepts, Issues, Practice
Keith Dinnie
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Practice of Advertising
Adrian Mackay
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