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What's in a Name? : Advertising and the Concept of Brands - Book

What's in a Name? : Advertising and the Concept of Brands

David M Jones

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£41.44

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Readings in Advertising, Society, and Consumer Culture - Book

Readings in Advertising, Society, and Consumer Culture

Roxanne Hovland

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Cases in Advertising Management - Book

Cases in Advertising Management

Larry D Kelley

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£49.88

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Strategic Uses of Alternative Media : Just the Essentials - Book

Strategic Uses of Alternative Media : Just the Essentials

Robyn Blakemen

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The Advertising Kit : A Complete Guide for Small Businesses - Book

The Advertising Kit : A Complete Guide for Small Businesses

Jeannette Smith

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Farce to Force : Building Profitable E-Commerce Strategies - Book

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Demarketing - Book

Demarketing

Nigel (University of Westminster, UK) Bradley

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Global Advertising, Attitudes, and Audiences - Book

Global Advertising, Attitudes, and Audiences

Tony Wilson

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Public Relations and the History of Ideas - Book

Public Relations and the History of Ideas

Simon Moore

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£39.91

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Experiential Marketing : Case Studies in Customer Experience - Book

Experiential Marketing : Case Studies in Customer Experience

Wided (B&C Consulting Group) Batat

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The Sponsor : Notes on Modern Potentates - Book

The Sponsor : Notes on Modern Potentates

Erik Barnouw

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The Illustrated Guide to the Mass Communication Research Project - Book

The Illustrated Guide to the Mass Communication Research Project

Patricia (Utica University, USA) Swann

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Advertising Media Planning : A Brand Management Approach - Book

Advertising Media Planning : A Brand Management Approach

Larry D. (University of Houston, USA) Kelley

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21st Century Nanoscience – A Handbook : Exotic Nanostructures and Quantum Systems (Volume Five) - Book

21st Century Nanoscience – A Handbook : Exotic Nanostructures and Quantum Systems (Volume Five)

Klaus D. (University of Hawaii, Honolulu, USA) Sattler

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Trust, Impact, and Fundraising for Nonprofits : How meaningful ethics and strategic evaluation can multiply your revenue and expand your program - Book

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Interactive Marketing : Revolution or Rhetoric? - Book

Interactive Marketing : Revolution or Rhetoric?

Christopher Miles

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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace - Book

The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace

Don (Northwestern University, USA) Schultz

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Diversity in Advertising : Broadening the Scope of Research Directions - Book

Diversity in Advertising : Broadening the Scope of Research Directions

Jerome D. Williams

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Jazz Sells: Music, Marketing, and Meaning - Book

Jazz Sells: Music, Marketing, and Meaning

Mark Laver

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e-Negotiations : Networking and Cross-Cultural Business Transactions - Book

e-Negotiations : Networking and Cross-Cultural Business Transactions

Nicholas Harkiolakis

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Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches - Book

Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches

Paul (Emerson College, USA) Hackett

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Music, Movies, Meanings, and Markets : Cinemajazzamatazz - Book

Music, Movies, Meanings, and Markets : Cinemajazzamatazz

Morris (Columbia University, USA) Holbrook

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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century - Book

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Marketing without Advertising : Brand Preference and Consumer Choice in Cuba - Book

Marketing without Advertising : Brand Preference and Consumer Choice in Cuba

Emilio Morales

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