The Essentials of Contemporary Marketing
Mo Willan
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Videography : Introduction to Interpretive Videoanalysis of Social Situations
Hubert Knoblauch
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Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information
John S. McKean
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Sara Dolnicar
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Tuning into Mom : Understanding America's Most Powerful Consumer
Michal Clements
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Consumer Behaviour & Rural Marketing in India
Dr Meenu Agrawal
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The Rise of the Chinese Consumer : Theory and Evidence
Jonathan Garner
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Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age
Gert H. N. Laursen
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Customer Experience Management : A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt
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Consumption Behavior and the Effects of Government Fiscal Policies
Randall P. Mariger
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The Market Research and Insight Yearbook : Transforming Evidence into Impact
The Market Research Society
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Customer Satisfaction Planning : Ensuring Product Quality and Safety Within Your MRP/ERP Systems
Thomas T. Hirata
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Silver Linings : Selling to the Expanding Mature Market
Herschell Gordon Lewis
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