Consumer Research Methods
James Fitchett
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R. Craig Lefebvre
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Marketing Bundle with Dictionary
Rosalind Masterson
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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Crisis Communication
Timothy Coombs
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Marketing Pearson New International Edition, plus MyMarketingLab without eText
Michael Levens
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Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling
Christoph Burmann
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Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Diana Derval
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Brand Vision Cards : Brand Building Tool for Visionary and Strategic Thinking
Dorte Nielsen
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