Introducing Marketing Research
Paul Baines
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The Cambridge Handbook of Consumer Psychology
Michael I. Norton
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Assembling Consumption : Researching actors, networks and markets
Robin (University of Melbourne, Australia) Canniford
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Studying Audiences : The Shock of the Real
Virginia Nightingale
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan (Value Innoruption Advisors, USA) Liozu
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Cult of Analytics : Data analytics for marketing
Steve (Quru Oy, Finland) Jackson
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Alternative Market Research Methods : Market Sensing
Alison Lawson
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Consumer Research : Postcards From the Edge
Stephen Brown
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Pathways to Polling : Crisis, Cooperation and the Making of Public Opinion Professions
Amy Fried
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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The Customer Experience Model
Adyl Aliekperov
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Corporate Brand Design : Developing and Managing Brand Identity
Mohammad Mahdi Foroudi
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Transforming Relationship Marketing : Strategies and Business Models in the Digital Age
Park (University of Southern Queensland, Australia) Thaichon
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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The Routledge Companion to Consumer Behavior
Michael R. Solomon
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