The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Behavioral Economics
Arthur O'Sullivan
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The Origins and Dynamics of Inequality : Sex, Politics, and Ideology
Jon D. (Professor of Economics, Professor of Economics, Americ Wisman
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Behavioural Macroeconomics : Theory and Policy
Paul (John Paulson Professor, John Paulson Professor, Londo De Grauwe
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The Foundations of Behavioral Economic Analysis : Volume I: Behavioral Economics of Risk, Uncertainty, and Ambiguity
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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The Foundations of Behavioral Economic Analysis : Volume VII: Further Topics in Behavioral Economics
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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Beyond Rationality : Behavioral Political Science in the 21st Century
Alex Mintz
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The Cambridge Handbook of Consumer Psychology
Cait (Wharton School, University of Pennsylvania) Lamberton
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The Things We Love : How Our Passions Connect Us and Make Us Who We Are
Aaron Ahuvia
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The Origins of Unfairness : Social Categories and Cultural Evolution
Cailin (Associate Professor, Associate Professor, University O'Connor
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The New Technology State : How Our Digital Dreams Became Societal Nightmares -- and What We Can Do about It
Bill Raduchel
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Remaking Culture on Wall Street : A Behavioral Science Approach for Building Trust from the Bottom Up
Henry Engler
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Taxing Sin
Michael Thom
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Rethinking Users : The Design Guide to User Ecosystem Thinking
Michael Youngblood
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Equity, Efficiency, and Ethics in Remedies for Breach of Contract : Theory and Experimental Evidence
Sergio Mittlaender
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Advances in Behavioral Economics and Finance Leadership : Strategic Leadership, Wise Followership and Conscientious Usership in the Digital Century
Julia Puaschunder
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Game Theory : An Introduction with Step-by-Step Examples
Ana Espinola-Arredondo
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Dynamics of Rational Negotiation : Game Theory, Language Games and Forms of Life
Margit Gaffal
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The Hospitality Mentality : Create Raving Fans Through Your Guest Experience
Josh Liebman
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The Truth About Pricing
Melina Palmer
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Ultimate Freedom : Beyond Free Will
Keith (Regents Professor Emeritus, Active Research Professor, Lehrer
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Imperfect Perception and Stochastic Choice in Experiments
Pablo (Universidad Loyola Andalucia) Branas-Garza
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Imperfect Perception and Stochastic Choice in Experiments
Pablo (Universidad Loyola Andalucia) Branas-Garza
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