Behavioral Economics For Dummies
Morris Altman
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Illogical Stories : how to change minds in an unreasonable world
Eleanor Gordon-Smith
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An Introduction to Behavioral Economics
Nick Wilkinson
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The Foundations of Behavioral Economic Analysis
Sanjit (Professor of Economics, University of Leicester) Dhami
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A Course in Behavioral Economics
Erik (George Mason University, USA) Angner
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Outcomes Over Output : Why customer behavior is the key metric for business success
Joshua Seiden
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The Velvet Rope Economy : How Inequality Became Big Business
Nelson Schwartz
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Adaptive Markets : Financial Evolution at the Speed of Thought
Andrew W. Lo
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Desire Code : Designing services people want
Denise Hampson
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Overdressed
Elizabeth L. Cline
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Identity Economics : How Our Identities Shape Our Work, Wages, and Well-Being
George A. Akerlof
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The Sex Factor : How Women Made the West Rich
Victoria Bateman
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An Economist’s Lessons on Happiness : Farewell Dismal Science!
Richard A. Easterlin
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Behavioral Finance : What Everyone Needs to Know®
H. Kent (University Professor of Finance, University Professor Baker
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Nudge, Nudge, Think, Think : Experimenting with Ways to Change Citizen Behaviour,
Peter (Professor of Public Policy) John
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Subscribed : Why the Subscription Model Will Be Your Company's Future-and What to Do About It
Tien Tzuo
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The Blindfolded Masochist : Creation Versus Destruction: The Power of Economic Networks
Michael Baxter
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Extraordinary Popular Delusions and the Madness of Crowds : Vol.1-3
Charles MacKay
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Speculative Communities : Living with Uncertainty in a Financialized World
Aris Komporozos-Athanasiou
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The Age of Addiction : How Bad Habits Became Big Business
David T. Courtwright
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Love, Money, and Parenting : How Economics Explains the Way We Raise Our Kids
Matthias Doepke
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