Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Place Marketing and Temporality
Gary Warnaby
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Creating Images and the Psychology of Marketing Communication
Lynn R. Kahle
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Consumer Research : Postcards From the Edge
Stephen Brown
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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The Customer Experience Model
Adyl Aliekperov
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Absolute Essentials of Marketing Research
Bonita M. (Lycoming College, USA) Kolb
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
Marc H. (Professor and Department Chair, Entrepreneurship and I Meyer
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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Neuromarketing in India : Understanding the Indian Consumer
Tanusree Dutta
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A New Brand of Business : Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Douglas Ward
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Einkommen, Konsum und Ersparnis der privaten Haushalte in der Bundesrepublik Deutschland seit 1970 : Analyse unter Verwendung makrooekonomischer Konsumfunktionen
Peren Franz W. Peren
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