Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Weekly Newspaper Makeup and Typography
Thomas Barnhart
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Postcards from Stanland : Journeys in Central Asia
David H. Mould
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Strategies for Media Reform : International Perspectives
Jonathan A. Obar
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe (Merrimack College, USA) Sherman
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist
John S. Zaffuto
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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The British Media Industries : An Introduction
Vincent Campbell
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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European Media in Crisis : Values, Risks and Policies
Josef (University of Salzburg, Austria) Trappel
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Epica Book 31 : Creative Communications
Epica Awards
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
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Advertising A New Approach (RLE Advertising)
Walter Taplin
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