Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising : Critical Approaches
Chris (Northumbria University, UK) Wharton
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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How Brands Blow
Ryan Wallman
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The British Media Industries : An Introduction
Vincent Campbell
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The British Media Industries : An Introduction
Vincent Campbell
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Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
Rowan R. Mackay
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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Advertising
Frank Jefkins
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Discourse of Advertising
Guy Cook
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Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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