Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Lead Us Into Temptation : The Triumph of American Materialism
James B. Twitchell
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Children : Consumption, Advertising & Media
Flemming Hansen
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The Advertising Handbook
Sean Brierley
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Advertising for Account Holders (RLE Marketing)
Nigel (Extraordinary Leadership Ltd, UK) Linacre
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Advertising for Account Holders (RLE Marketing)
Nigel (Extraordinary Leadership Ltd, UK) Linacre
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Commercial Advertising
Thomas Russell
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Doing Ethics in Media : Theories and Practical Applications
Chris Roberts
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Doing Ethics in Media : Theories and Practical Applications
Chris Roberts
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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