Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana (University of Fribourg, Switzerland) Ingenhoff
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana (University of Fribourg, Switzerland) Ingenhoff
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A Level Media Studies : The Essential Introduction
Pete Bennett
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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Soap, Sex, and Cigarettes : A Cultural History of American Advertising
Juliann (Waseda University) Sivulka
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Literary Advertising and the Shaping of British Romanticism
Nicholas Mason
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Advertising Progress : American Business and the Rise of Consumer Marketing
Pamela Walker (Professor Emerita, University of Colorado at Den Laird
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Epica Book 31 : Creative Communications
Epica Awards
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The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi (Old Dominion University, USA) Santo
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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