Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Artists, Advertising, and the Borders of Art
Michele H. Bogart
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Media Localism : The Policies of Place
Christopher Ali
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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The Discourse of Advertising
Guy Cook
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The Advertising Handbook
Sean Brierley
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Advertising and New Media
Christina Spurgeon
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Simulations and Gaming across Disciplines and Cultures : ISAGA at a Watershed
David Crookall
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Advertising and Public Relations Law
Roy L. (Middle Tennessee State University, USA) Moore
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Advertising and the World Wide Web
David W. Schumann
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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New Directions in International Advertising Research
S. Tamer Cavusgil
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Foreign Languages in Advertising : Linguistic and Marketing Perspectives
Jos Hornikx
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