Advertising : Its Business, Culture and Careers
Andy Tibbs
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Great American Blow-up : Puffery in Advertising and Selling
Ivan L. Preston
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Street-Smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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Humor in the Advertising Business : Theory, Practice, and Wit
Fred K. Beard
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
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Advertising A New Approach (RLE Advertising)
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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Planning Advertisements (RLE Advertising)
Gilbert Russell
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