Advertising A New Approach (RLE Advertising)
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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Planning Advertisements (RLE Advertising)
Gilbert Russell
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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The Business of Advertising (RLE Advertising)
Clarence Moran
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The Economics of Advertising (RLE Advertising)
Frederic Taylor
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe (Merrimack College, USA) Sherman
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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Contemporary Issues in Digital Marketing : New Paradigms, Perspectives and Practices
John Branch
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Recommender Revolution
Jan Van den Bergh
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Creative Belgium
Creative Belgium
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Social Issues of Advertising
Kara Chan
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Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry
Olga (London College of Fashion, UK) Mitterfellner
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