Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana (University of Fribourg, Switzerland) Ingenhoff
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Soap, Sex, and Cigarettes : A Cultural History of American Advertising
Juliann (Waseda University) Sivulka
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Epica Book 31 : Creative Communications
Epica Awards
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£70.00
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
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Advertising A New Approach (RLE Advertising)
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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Planning Advertisements (RLE Advertising)
Gilbert Russell
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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