50 Ways to Understand Communication : A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Arthur Asa Berger
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Messages : An Introduction to Communication
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts
Arthur Asa Berger
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
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