Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS Paperback / softback
by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
Part of the Classroom Companion: Business series
Paperback / softback
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Description
This introductory textbook presents research methods and data analysis tools in non-technical language.
It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software.
The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting.
The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:258 pages, 112 Illustrations, color; 26 Illustrations, black and white; XI, 258 p. 138 illus., 112 i
- Publisher:Springer Nature Switzerland AG
- Publication Date:01/11/2022
- Category:
- ISBN:9783030844233
Other Formats
- Hardback from £63.29
- EPUB from £50.99
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:258 pages, 112 Illustrations, color; 26 Illustrations, black and white; XI, 258 p. 138 illus., 112 i
- Publisher:Springer Nature Switzerland AG
- Publication Date:01/11/2022
- Category:
- ISBN:9783030844233
