Customer-Dominant Logic : Kundendominantes Management als neue Zielgroe im Relationship Marketing
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Co-Creation im Privatkundengeschaft von Kreditinstituten
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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CRM at the Speed of Light, Fourth Edition : Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
Paul Greenberg
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Strategic Customer Management : Strategizing the Sales Organization
Nigel F Piercy
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Master Data Management in Practice : Achieving True Customer MDM
Dalton Cervo
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Mastering Zoho CRM : Manage your Team, Pipeline, and Clients Effectively
Ali Shabdar
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Long Term Warranty and After Sales Service : Concept, Policies and Cost Models
Anisur Rahman
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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