Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Add to BasketHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Add to BasketMarketing for Hospitality and Tourism, Global Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Add to BasketThe Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Add to BasketPrinciples of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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Irving Rein
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Add to BasketWinning At Innovation : The A-to-F Model
Philip Kotler
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Add to BasketDemocracy in Decline : Rebuilding its Future
Philip Kotler
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Alan Andreasen
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Add to BasketHigh Visibility, Third Edition : Transforming Your Personal and Professional Brand
Irving Rein
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
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