Marketing in Central and Eastern Europe
Erdener Kaynak
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Globalization of Business : Practice and Theory
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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Ethical Issues in International Marketing
Erdener Kaynak
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Consumers in Context : The BPM Research Program
Gordon Foxall
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