Consumer Behavior, Global Edition
Michael Solomon
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Joe (Louisiana State University) Hair
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Thomas T. (Deloitte Consulting, USA) Nagle
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Wayne (University of Texas, Austin) Hoyer
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Add to BasketBasic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Kenneth Laudon
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Nancy R. Lee
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Kathleen (University of Washington, USA) Fearn-Banks
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Pre-OrderFood Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Marta Antonelli
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Sabine Einwiller
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine Einwiller
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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