Marketing Strategy and Competitive Positioning
Graham Hooley
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Marketing: An Introduction, Global Edition
Gary Armstrong
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Marketing Management and Strategy
Peter Doyle
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Principles of Marketing
Philip Kotler
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Marketing Communications : A European Perspective
Patrick De Pelsmacker
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Essentials of Marketing
Frances Brassington
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Essentials of Global Marketing
Svend Hollensen
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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Marketing Across Cultures
Jean-Claude Usunier
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Strategic Marketing : Cases, Concepts and Challenges
John Atkinson
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Strategic Brand Management : A European Perspective
Kevin Keller
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International Marketing Strategy: Analysis, Development and Implementation
Robin (Sheffield Hallam University) Lowe
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Fundraising Management : Analysis, Planning and Practice
Adrian (Institute for Sustainable Philanthropy, USA) Sargeant
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing : Theory, Evidence, Practice
Byron (Professor of Marketing Science, Professor of Marketing S Sharp
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Selling and Sales Management
David Jobber
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Principles of Marketing, Global Edition
Philip Kotler
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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Fashion Retailing : A Multi-Channel Approach
Jay Diamond
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Marketing: An Introduction, European Edition
Michael Harker
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Digital Marketing Fundamentals : From Strategy to ROI
Marjolein Visser
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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