Social Marketing : Behavior Change for Good
Nancy R. Lee
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Competitive Advantage : Creating and Sustaining Superior Performance
Michael E. Porter
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The Competitive Advantage of Nations
Michael E. Porter
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Redefining Health Care : Creating Value-based Competition on Results
Michael E. Porter
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
Michael E. Porter
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B2B Brand Management
Philip Kotler
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HBR at 100 : The Most Influential and Innovative Articles from Harvard Business Review's First Century
Harvard Business Review
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Marketing Management : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR at 100 : The Most Influential and Innovative Articles from Harvard Business Review's First Century
Harvard Business Review
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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HBR's 10 Must Reads 2020 : The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "How CEOs Manage Time" by Michael E. Porter and Nitin Nohria)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann) : (with bonus ar
Harvard Business Review
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On Competition : Updated and Expanded Edition
Michael E. Porter
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HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer)
Harvard Business Review
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HBR'S 10 Must Reads: The Essentials : The Essentials
Peter F. Drucker
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HBR's 10 Must Reads on Leading Digital Transformation
Harvard Business Review
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HBR's 10 Must Reads on Leadership, Vol. 2 (with bonus article "The Focused Leader" By Daniel Goleman)
Harvard Business Review
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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