Marketing Management
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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The Lean Six Sigma Black Belt Handbook : Tools and Methods for Process Acceleration
Frank Voehl
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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The Performance Management Systems Playbook : Integrating the ISO 56002 and 56004 Standards Into Your Business Operations
H. James Harrington
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The Performance Management Systems Playbook : Integrating the ISO 56002 and 56004 Standards Into Your Business Operations
H. James Harrington
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Using the ISO 56002 Innovation Management System : A Practical Guide for Implementation and Building a Culture of Innovation
Sid Benraouane
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Lean TRIZ : How to Dramatically Reduce Product-Development Costs with This Innovative Problem-Solving Tool
H. James Harrington
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The Innovation Systems Cycle : Simplifying and Incorporating the Guidelines of the ISO 56002 Standard and Best Practices
H. James Harrington
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H. James Harrington
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The Innovation Systems Cycle : Simplifying and Incorporating the Guidelines of the ISO 56002 Standard and Best Practices
H. James Harrington
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H. James Harrington
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Managing Innovative Projects and Programs : Using the ISO 56000 Standards for Guidance and Implementation
H. James Harrington
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Change Management : Manage the Change or It Will Manage You
Frank Voehl
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Making the Case for Change : Using Effective Business Cases to Minimize Project and Innovation Failures
Christopher F. Voehl
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