Marketing Management
Philip Kotler
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Return on Investment in Training and Performance Improvement Programs
Patricia Pulliam Phillips
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Return on Investment in Training and Performance Improvement Programs
Patricia Pulliam Phillips
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Marketing Management, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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The Human Resources Scorecard
Jack J. Phillips
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Managing Employee Retention
Jack J. Phillips
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The Project Management Scorecard
Jack J. Phillips
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The ROI Fieldbook
Patricia Phillips
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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HRD Trends Worldwide
Jack J. Phillips
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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ROI for Technology Projects
Brian Roulstone
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Return on Investment in Meetings and Events
M. Theresa Breining
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The ROI Fieldbook
Patricia Phillips
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Proving the Value of Hr
Jack J. Phillips
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In Action: Creating Mentoring and Coaching Programs
Linda Kyle Stromei
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