Marketing Management
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing Management, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Handbook of Cross-cultural Marketing
Erdener Kaynak
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Handbook of Cross-Cultural Marketing
Erdener Kaynak
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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Teaching International Business : Ethics and Corporate Social Responsibility
Erdener Kaynak
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Strategic Management in Central and Eastern Europe
Erdener Kaynak
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Management Education in the Chinese Setting
Erdener Kaynak
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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