Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Perspectives on Marketing Management in Ireland
Mary (University College Dublin) Lambkin
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New Techniques for Brand Management in the Healthcare Sector
Ana Pinto Borges
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Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition
Tim Smith
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Marketing Mistakes and Successes
Robert F. (Cleveland State University) Hartley
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Marketing Plan Handbook : Pearson New International Edition
Marian Wood
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Marketing Management : Cases for Creative Problem Solving
Madan Annavarluja
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Sales and Revenue Generation in Sport Business
David J. Shonk
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Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs
Tracy C. Warren
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Business, Society and Government Essentials : Strategy and Applied Ethics
Robert N. (Springfield College, USA) Lussier
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Sports Marketing : A Strategic Perspective, 5th edition
Matthew D. (Marymount University, US) Shank
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Data Mining for Design and Marketing
Yukio (University of Tokyo, School of Engineering, Japan) Ohsawa
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Frameworks for Market Strategy : European Edition
Noel Capon
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Cases in Marketing Management
Kenneth E. Clow
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Der Beitrag des Strategischen Marketing zur Verbesserung der Problemloesungsfaehigkeit wirtschaftspolitischer Entscheidungen von Staaten : dargestellt am Beispiel der Bundesrepublik Deutschland
Kaapke Andreas Kaapke
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Marketingkommunikation im industriellen Anlagengeschaeft : Zielorientierter Instrumenteinsatz in einem Beziehungsmanagement mit langfristiger Erfolgsperspektive
Barten Gabriele Barten
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Integratives Qualitaets-, Zeit- und Kostenmanagement : Entwicklung und Implementierung eines ganzheitlichen Management-Konzepts
Steinbach Ralf Steinbach
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Public Relations bei Genossenschaften am Beispiel der Kreditgenossenschaften als Primaerinstitute des genossenschaftlichen Bankenverbundes
Musiol Susanne Musiol
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Die europaeischen Linienfluggesellschaften im Wettbewerb : Eine Analyse mittels des Konzepts der Strategischen Gruppen
Piepelow Volker Piepelow
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Vorentwicklungsmanagement in der Automobilzulieferindustrie : Konzeptionelle Grundlagen und empirische Untersuchung zur erfolgsorientierten Gestaltung der Vorentwicklung in Automobilzulieferunternehme
Diehlmann Gernort Diehlmann
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Die Erklaerung der Technikgenese des Elektroautomobils
Abt Dietmar Abt
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Konsum-Kompetenz: Eine neue Zielgroee fuer das Management von Geschaeftsbeziehungen : Theoretische Begruendung und empirische Ueberpruefung der Relevanz fuer das Konsumguetermarketing
Hennig-Thurau Thorsten Hennig-Thurau
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Strategien europaeischer Fluggesellschaften in einem liberalisierten Weltluftverkehr
Wiezorek Bernhard Wiezorek
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