Return on Investment in Training and Performance Improvement Programs
Patricia Pulliam Phillips
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Return on Investment in Training and Performance Improvement Programs
Patricia Pulliam Phillips
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Marketing Management, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Performance Consulting: A Strategic Process to Improve, Measure, and Sustain Organizational Results
Dana Robinson
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Making Change Work : How to Create Behavioural Change in Organizations to Drive Impact and ROI
Emma Weber
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Intellectual Capital for Communities
Ahmed Bounfour
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Making Human Capital Analytics Work: Measuring the ROI of Human Capital Processes and Outcomes
Jack Phillips
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Ahmed Bounfour
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Principles of Marketing: An Asian Perspective
Philip Kotler
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Retaining Your Best Employees (In Action Case Study Series)
Patricia Pulliam Phillips
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Make Training Evaluation Work
Jack J. Phillips
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Survey Basics
Patricia Pulliam Phillips
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10 Steps to Successful Business Alignment
Jack J. Phillips
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Measuring the Success of Sales Training : A Step-by-Step Guide for Measuring Impact and Calculating ROI
Patricia Pulliam Phillips
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Philip Kotler
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