Marketing Management
Philip Kotler
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Pre-OrderA Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Pre-OrderBad Buying : How organisations waste billions through failures, frauds and f*ck-ups
Peter Smith
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Add to BasketFramework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Harvard Business Review
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Add to BasketMarketing Management, Global Edition
Philip Kotler
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Add to BasketMarketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Add to BasketPROCUREMENT WITH PURPOSE : How organisations can change the way they spend money NOW to protect the planet and its people
Peter Smith
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Add to BasketAn Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Add to BasketFramework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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A Procurement Compendium
Peter Smith
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Add to BasketMarketing Management with MyMarketingLab, Global Edition
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Add to BasketMarketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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Add to BasketHBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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Add to BasketHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Add to BasketTransformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Add to BasketPrinciples of Marketing: An Asian Perspective
Philip Kotler
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