Marketing Management
Philip Kotler
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Add to BasketA Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Philip Kotler
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Harvard Business Review
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Philip Kotler
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Philip Kotler
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Add to BasketAn Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Add to BasketIntegrierte Fuehrung und Imitationsmanagement in Filialsystemen des Handels : Ein Beitrag zur Anwendung der Ergebnisse empirischer Erfolgsforschung
Alves Rudolf Alves
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Add to BasketOekologieorientierte Profilierung im vertikalen Marketing : dargestellt am Beispiel der Elektrobranche
Ceyp Michael Ceyp
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Add to BasketStabilitaet vertraglicher Kooperationsverhaeltnisse im Franchising : Eine institutionenoekonomische Analyse
Altmann Ferdinand Altmann
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Add to BasketVertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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Add to BasketManagement von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Add to BasketImplementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern
Giesen-Netzer Irene Giesen-Netzer
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Add to BasketStrategisches Absatzkanalmanagement in Maerkten mit hoher Nachfragemacht des Handels : Eine Bestandsaufnahme mit Beispielen aus der Moebelindustrie
Bergmann Gustav Bergmann
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Add to BasketVertikaler Markenschutz als Problem der Markenartikelindustrie : Der Schutz des Markenartikels vor rufschaedigenden Kommunikationsmanahmen des Einzelhandels als Gegenstand werbewirkungstheoretischer
Schroder Hendrik Schroder
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Add to BasketQualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Add to BasketAbteilungen mit Unternehmersinn (AmU) im Handel : Konzeptionelle Grundlagen einer dezentralen Verkaufsorganisation in Handelsunternehmungen
Siebenbrock Heinz Siebenbrock
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Add to BasketInformationsmanagement in mehrstufigen Handelssystemen : Grundzuege organisatorischer Gestaltungsmanahmen unter Beruecksichtigung einer repraesentativen Umfrage zur Einfuehrung dezentraler computerges
Olbrich Rainer Olbrich
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Add to BasketDas Verbot der vertikalen Preisbindung : Interdisziplinaere Analyse eines Tabus auf marketingwissenschaftlicher und wettbewerbspolitischer Grundlage
Horst Jan-Peter Horst
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Add to BasketErfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Birkelbach Ralf Birkelbach
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Add to BasketComputergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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