Marketing Management
Philip Kotler
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Philip Kotler
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Philip Kotler
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Philip Kotler
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Philip Kotler
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Add to BasketHyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Add to BasketAn Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Gerard (University of Stirling, UK) Hastings
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Gerard (University of Stirling, UK) Hastings
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Add to BasketFramework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Philip Kotler
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Clayton M. Christensen
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Philip Kotler
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Social Marketing : Principles and Practice for Delivering Global Change
Gerard (University of Stirling, UK) Hastings
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Gerard (University of Stirling, UK) Hastings
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Gerard (University of Stirling, UK) Hastings
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Salah Hassan
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Philip Kotler
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Add to BasketTransformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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