Marketing Management
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Harvard Business Review
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Essentials of Sustainability for Business : A Practical Approach
Peter McManners
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Essentials of Sustainability for Business : A Practical Approach
Peter McManners
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Essentials of Sustainability for Business : A Practical Approach
Peter McManners
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Essentials of Sustainability for Business : A Practical Approach
Peter McManners
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Green Outcomes in the Real World : Global Forces, Local Circumstances, and Sustainable Solutions
Peter McManners
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Green Outcomes in the Real World : Global Forces, Local Circumstances, and Sustainable Solutions
Peter McManners
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Corporate Strategy in the Age of Responsibility
Peter McManners
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Corporate Strategy in the Age of Responsibility
Peter McManners
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