Marketing Management
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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Marketing Management, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Integrierte Fuehrung und Imitationsmanagement in Filialsystemen des Handels : Ein Beitrag zur Anwendung der Ergebnisse empirischer Erfolgsforschung
Alves Rudolf Alves
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Oekologieorientierte Profilierung im vertikalen Marketing : dargestellt am Beispiel der Elektrobranche
Ceyp Michael Ceyp
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Stabilitaet vertraglicher Kooperationsverhaeltnisse im Franchising : Eine institutionenoekonomische Analyse
Altmann Ferdinand Altmann
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Vertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Implementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern
Giesen-Netzer Irene Giesen-Netzer
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Strategisches Absatzkanalmanagement in Maerkten mit hoher Nachfragemacht des Handels : Eine Bestandsaufnahme mit Beispielen aus der Moebelindustrie
Bergmann Gustav Bergmann
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Vertikaler Markenschutz als Problem der Markenartikelindustrie : Der Schutz des Markenartikels vor rufschaedigenden Kommunikationsmanahmen des Einzelhandels als Gegenstand werbewirkungstheoretischer
Schroder Hendrik Schroder
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Qualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Abteilungen mit Unternehmersinn (AmU) im Handel : Konzeptionelle Grundlagen einer dezentralen Verkaufsorganisation in Handelsunternehmungen
Siebenbrock Heinz Siebenbrock
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