B2B Brand Management
Philip Kotler
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Philip Kotler
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Add to BasketMarketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Philip Kotler
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Add to BasketAn Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Add to BasketReimagining Operational Excellence : Inspirations from Asia
Philip Kotler
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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The Not-for-Profit CEO : How to Attain and Retain the Corner Office
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Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Salah Hassan
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Add to BasketHBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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Add to BasketHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Add to BasketTransformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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