B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Reimagining Operational Excellence : Inspirations from Asia
Philip Kotler
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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