Belstaff : Our First 100 Years
Charlie Porter
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Business-to-Business Marketing
Ross Brennan
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Consumer Behavior, Global Edition
Michael Solomon
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Marketing Management
Philip Kotler
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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