Media Ethics : Cases and Moral Reasoning
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Carl (University of Texas, Arlington) McDaniel
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Annmarie Hanlon
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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The Advertising Age Encyclopedia of Advertising
John McDonough
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Marketing : A Critical Textbook
Nick Ellis
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Marketing Ethics
N Craig Smith
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Consumer Research Methods
James Fitchett
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Social Marketing
R. Craig Lefebvre
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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Crisis Communication
Timothy Coombs
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The History of Marketing Thought
Mark Tadajewski
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Critical Marketing Studies
Mark Tadajewski
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Media Audiences
Barrie Gunter
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Macromarketing
Stanley Shapiro
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Business-to-Business Marketing
Nick Ellis
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Service Marketing
Steve Baron
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Political Marketing
Paul Baines
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IRCD Services Marketing
HOFFMAN
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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