Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Managing Oneself
Peter F. Drucker
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HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)
Harvard Business Review
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B2B Brand Management
Philip Kotler
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HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
Harvard Business Review
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Marketing Management : European Edition
Philip Kotler
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Managing Oneself : The Key to Success
Peter F. Drucker
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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The Five Most Important Questions You Will Ever Ask About Your Organization
Peter F. Drucker
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Marketing: An Introduction, Global Edition
Gary Armstrong
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Principles of Marketing
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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The Essential Drucker
Peter F. Drucker
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The Five Most Important Questions Self Assessment Tool : Participant Workbook
Peter F. Drucker
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Marketing Management, Global Edition
Philip Kotler
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HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)
Harvard Business Review
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Principles of Marketing, Global Edition
Philip Kotler
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HBR's 10 Must Reads on High Performance
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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HBR'S 10 Must Reads: The Essentials : The Essentials
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HBR's 10 Must Reads on Leadership for Healthcare (with Bonus Article by Thomas H. Lee, MD, and Toby Cosgrove, MD)
Harvard Business Review
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