Sellers of Dreams : Fifty years of the advertising of beauty products 1920-1970
Ruth Artmonsky
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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Ethics in Public Relations : Responsible Advocacy
Kathy R. Fitzpatrick
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (DePaul University, USA) Baran
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Enamel Advertising Signs
Christopher Baglee
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How to Plan Advertising
Alan Cooper
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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Excellence in Advertising
Leslie Butterfield
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Advertising
Frank Jefkins
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Advertising and Public Relations Research
Donald W. Jugenheimer
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Business to Business Marketing : Relationships, networks and strategies
Nick (Senior Lecturer in Critical Marketing at the University o Ellis
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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Visual Persuasion : The Role of Images in Advertising
Paul P. Messaris
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Internal Marketing: Directions for Management
Barbara Lewis
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Advertising Media Workbook and Sourcebook
Larry Kelley
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Kenneth Clow
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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International Advertising : Realities and Myths
John Philip Jones
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