Advertising Management : Concepts, Theories, Research and Trends
Manukonda Rabindranath
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa (University of Salerno, Italy) Cuomo
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Entrepreneurial Cosplay : Creating Identity, Building Identity, Brand and Business Acumen
Elizabeth Gackstetter (Drury University, USA) Nichols
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UX Writing : Designing User-Centered Content
Jason C.K. (Texas Tech University, USA) Tham
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Cutting the Cost of Confusion : Eliminate the High Price of Failure to Communicate
Richard Layton
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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan (International University of La Rioja, Benito
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Crisis Response Advertising : Insights and Implications from COVID-19
Frauke (University of Nebraska-Lincoln, USA) Hachtmann
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Strategic Communication : Campaign Planning
James Mahoney
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Branding Authoritarian Nations : Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra (University of Birmingham, UK) Alderman
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How to Plan Advertising
Alan Cooper
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Excellence in Advertising
Leslie Butterfield
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Advertising
Frank Jefkins
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Advertising and Public Relations Research
Donald W. Jugenheimer
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Business to Business Marketing : Relationships, networks and strategies
Nick (Senior Lecturer in Critical Marketing at the University o Ellis
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Visual Persuasion : The Role of Images in Advertising
Paul P. Messaris
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