Internal Marketing: Directions for Management
Barbara Lewis
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Kenneth Clow
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Advertising Media Workbook and Sourcebook
Larry Kelley
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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International Advertising : Realities and Myths
John Philip Jones
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Advertising : strategy, creativity and media
Chris Fill
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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The Art of Plain Speaking : How to Write and Speak in a Way that Will Impress the People that Matter
Charlie (Bullfinch Media, UK) Corbett
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How Advertising Works : The Role of Research
John Philip Jones
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How to Use Advertising to Build Strong Brands
John Philip Jones
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The Ultimate Secrets of Advertising
John Philip Jones
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Global Advertising in a Global Culture
Thomas H. P. Gould
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Advertising Media Planning, Seventh Edition
Roger Baron
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Destination Marketing Organisations
Steven Pike
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Law & Advertising : A Guide to Current Legal Issues
Dean K. Fueroghne
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
Thomas J. Reynolds
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Organizational Identity in Practice
Lin Lerpold
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Advertising & IMC: Principles and Practice, Global Edition
Sandra Moriarty
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Persuasion Ethics Today
Margaret Duffy
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Brand Equity & Advertising : Advertising's Role in Building Strong Brands
David A. Aaker
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Measuring Advertising Effectiveness
William D. Wells
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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