Media Ethics : Cases and Moral Reasoning
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Linda E. Swayne
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Marketing Ethics
N Craig Smith
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Consumer Research Methods
James Fitchett
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R. Craig Lefebvre
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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Crisis Communication
Timothy Coombs
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Routledge Library Editions: Consumer Behaviour
Various
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Integrated Advertising, Promotion and Marketing Communications OLP with eText, Global Edition
Kenneth Clow
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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
Kenneth Clow
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Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Sandra Moriarty
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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Marketing Pearson New International Edition, plus MyMarketingLab without eText
Michael Levens
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SELL (with MindTap 1 term Printed Access Card)
Ramon (Ball State University) Avila
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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IRCD Services Marketing
HOFFMAN
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The Myth of the Ethical Consumer Hardback with DVD
Timothy M. (University of Technology, Sydney) Devinney
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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